Levi’s SilverTab™ has returned with a new collection that taps fashion designer NIGO for the playful campaign video. The video features individuals from a wide range of industries as they travel through a never-ending series of doors and apartments and meet more creatives along the way. These individuals come from a variety of backgrounds and disciplines like skateboarding, comedy, music, and martial arts.
Each individual in the video is clad in the new SilverTab collection, while the music is handled by Hiroshi Kawanabe and tofubeats. Featured in the video is graphic artist VERDY, singer Daoko, kickboxer Tenshin Nasukawa, rapper and CreativeDrugStore co-founder BIM, XLARGE, and more.
Interested parties can view the video campaign or head to Levi’s website and retail stores to shop the SilverTab collection.
Image Credit: Papin Lab, Shutterstock
Why This Trend Is Growing
- Multi-creative Fashion Campaigns
- Fashion companies collaborate with creatives from various industries to develop unique campaigns
- Inclusive Fashion Collections
- Fashion brands feature individuals from diverse backgrounds and disciplines in their collections and campaigns
- Multi-talented Creative Collaborations
- Creative individuals with a wide range of talents collaborate to develop unique fashion collections and campaigns
Industries Being Reshaped
- Fashion Industry
- Fashion companies can tap creatives from various industries to develop unique campaigns and collections
- Entertainment Industry
- Individuals from the entertainment industry can collaborate with fashion brands to develop inclusive campaigns and collections
- Sports Industry
- Athletes and martial artists can collaborate with fashion brands to develop unique campaigns and collections
