New Era and TDE work alongside one another for the Fall/Winter 2018 season. Top Dawg Entertainment, also recognized as TDE, is an independent record label based in Los Angeles and with New Era, the pair create an exclusive capsule of headwear options based on the Los Angeles Lakers. The capsule is comprised of snapbacks and is made available just in time for this year's NBA season.
There are two 9FIFTY snapback options with TDE's branding details in the form of its logos across the front panel and nods to the Los Angeles Lakers with a patch across the sides. TDE's wordmark is stitched at the hat's closure along with the city where the label was founded and the year as well. To round it off, there is an NBA logo on the side of the closure. The two colorway options are yellow and black or purple and cream.
What's Driving This Trend
- Team-themed Snapbacks
- Disruptive innovation opportunity: Collaborating with sports teams to create exclusive headwear collections that appeal to fans.
- Music-brand Partnerships
- Disruptive innovation opportunity: Partnering with music labels to create limited-edition merchandise that combines fashion and music culture.
- Seasonal Sports Fashion
- Disruptive innovation opportunity: Creating specialized sports fashion collections that coincide with major sports events or seasons.
Who This Affects Most
- Fashion
- Disruptive innovation opportunity: Utilizing the popularity of sports teams and music labels to create unique and limited-edition pieces.
- Sports Merchandise
- Disruptive innovation opportunity: Expanding product offerings beyond traditional team jerseys and apparel to incorporate fashion-forward accessories.
- Music Merchandise
- Disruptive innovation opportunity: Creating collaborative merchandise that appeals to both fashion and music enthusiasts.
