Burton and Carhartt WIP collaborate for the third time on a men's snowboard gear collection that marries technical superiority with a fashionable demeanor. The Winter 2018/2019 capsule features 10 sleek designs that embrace Carhartt WIP's workwear-inspired approach to design with Burton's exceptional high-performance fabrics. As a result, the collaboration marks the release of an ultra-stylish, durable and technical line-up of men's snowboard gear.
Some noteworthy pieces of the Burton x Carhartt WIP collection include the Worthley 3L Bib Pant — a technical shell that boasts taped seams for premium waterproofing, the Keeler 2L Down Jacket which features an ultra-warm insulation with premium 900 RSD goose down fill, as well as the durable Darter Duffel for carrying around gear and accessories in a neat and organized manner.
Why This Trend Is Growing
- Functional Fashionable Collaborations
- Collaborations between fashion and technical performance provide opportunities for products that marry style with function.
- High-performance Workwear-inspired Gear
- Products that combine functionality with workwear-inspired design provide an opportunity for a niche market with specific needs.
- Technical Fabrics in Fashion
- Incorporating technical fabrics into fashion designs provides an opportunity for companies to expand their product lines and appeal to the growing interest in performance wear.
Industries Being Reshaped
- Fashion
- Collaborations like Burton x Carhartt WIP showcase the potential for the fashion industry to expand into technical performance clothing.
- Outdoor Recreation
- Products like the Burton x Carhartt WIP line provide an opportunity for the outdoor recreation industry to cater to the specific needs and aesthetic preferences of their customers.
- Textile Manufacturing
- The use of technical fabrics in fashion provides an opportunity for textile manufacturers to expand their product offerings and take on new challenges in material development.
