adidas Skateboarding releases a new rendition of its iconic street footwear silhouette. The Campus ADV first debuted in the 80s as a basketball shoe. During the 90s, the model was picked up by skate culture in a time "when skateboarding was evolving and progressing faster than anyone [...] could keep up with."
In 2018, this iconic street footwear silhouette is getting a makeover that will reinforce its aesthetic appeal, as well as its functional properties. The new Campus ADV boasts a burgundy suede upper that is contrasted by crisp white stripes. The design incorporates a 'Bounce' midsole that provides the wearer with superior cushioning and impact absorption. In addition, the 'Geoflex' herringbone tread is included for a strong grip, while the durability is reinforced through a street footwear silhouette with doubled layers in high-abrasion areas.
Why This Trend Is Growing
- Functional Footwear Silhouettes
- Opportunity to innovate in designing street footwear with enhanced functional properties, such as superior cushioning and impact absorption.
- Dual-use Footwear
- Potential to develop street footwear that can be used for different activities, such as basketball and skateboarding.
- Updated Classic Silhouettes
- Growing interest in refreshing and modernizing iconic footwear designs while still maintaining their original aesthetic appeal.
Industries Being Reshaped
- Footwear Manufacturing
- Opportunity for footwear manufacturers to develop and produce functional street footwear with improved durability and comfort.
- Athletic Apparel
- Potential to incorporate street footwear designs into athletic apparel lines to offer customers versatile and stylish options for different activities and lifestyles.
- Skateboarding Industry
- Opportunity for the skateboarding industry to continue to evolve and progress faster than ever by collaborating with footwear manufacturers to update classic silhouettes with enhanced functional properties.
