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Athlete-Headed Breast Cancer Campaigns

Serena Williams Sings to Raise Awareness for Breast Cancer

— October 3, 2018 — Lifestyle
For October, American pro tennis player Serena Williams raises awareness for breast cancer with her performance of The Divinyls' global hit 'I Touch Myself.' Originally, the song is about celebrating female pleasure, however, in an incredibly intimate video, Serena Williams encourages women to "self-check regularly."

The video depicts the topless tennis player, belting 'I Touch Myself,' her breasts cupped in each hand. With minimal instrumental accompaniment, the video definitely hits a note and successfully advocates for awareness for breast cancer across the board. The piece is a part of a project by Berlei — a bra brand in Australia that was launched in honor of The Divinyls frontwoman Chrissy Amphlett who passed away in 2013 from breast cancer.
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