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Vegetable-Inspired Tonal Sneakers

Nike Remixes Its Air VaporMax Plus in a New Eggplant Colorway

— October 30, 2018 — Fashion
Sportswear label Nike introduces a new tonal iteration of its signature Air VaporMax Plus silhouette entitled the Eggplant colorway. The new silhouette is adorned in purple hues as a nod to the vegetable's deep tones and the footwear model itself is a hybrid design. It blends together the label's iconic Air VaporMax and Air Max Plus as the uppers draw design cues from the Air Max Plus and the sole unit draws from the VaporMax.

The new Eggplant colorway is complete in a black upper constructed from neoprene materials and has muted details done in a light purple grid design. It is accompanied by a curved cage overlay finished in gradient hues of purple. Additional details include its aqua blue tongue patch and heel pull tab done in s green and orange. This all rests on the foundation of the aforementioned VaporMax sole unit in a translucent purple.
Trend Themes
1. Tonal Sneakers - Opportunity for sportswear companies to explore vegetable-inspired colorways and hybrid designs for sneakers, adapting to changing fashion trends.
2. Hybrid Designs - Sportswear brands can imagine disruptive innovation opportunities by experimenting with various sneaker styles and combining them to create unique and fresh models.
3. Colorway Trends - Footwear businesses can look to introduce new shades and color palettes inspired by everyday objects, tapping into consumer preferences and demand for unique shoes.
Industry Implications
1. Sportswear - Sportswear companies can leverage their expertise in comfort, performance, and styling to bring creative and functional footwear elements to the market.
2. Fashion - Fashion industry can identify new trends and themes in footwear design, incorporating unique sources of inspiration that resonate with consumers.
3. Design - Design firms can work with sneaker makers to explore new materials, textures, and aesthetics, adding value to the products and helping them stand out in a crowded market.
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