The November 2018 pop culture trends push boundaries with collaborations between brands and celebrities and the revival of nostalgic elements in today's day-to-day lifestyle. The latest slew of pop culture ideas brings playful elements in a range of different mediums.
An example of this is Vans' latest partnership with Disney to celebrate Mickey Mouse's 90th anniversary. The collection brings forth a selection of footwear options and apparel to complement them. All of the pieces are adorned in motifs that recall the nostalgic character and his friends. Another example is the collaboration between Mise-En-Scène and K-Pop music group Blackpink. The duo worked together to introduce a selection of 'Perfect Serum' and 'Hello Bubble foam' hair dye products. The campaign showcases the members representing the gues of Rose, Choco, Khaki, and Vanilla.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
