Burger King in Brazil is taking a political stance, motivating individuals to vote through a campaign that serves 'Blank Whoppers.' The publicity stunt is done in collaboration with DAVID The Agency and it is meant to proactively confront citizens who might not vote during the Brazilian presidential election.
The burger campaign is quite clever and it surprisingly addresses political disengagement in a very accessible manner. The 'Blank Whopper' was delivered to consumers with minimal ingredients — only onions and mayo, for example, or with nothing at all. Burger King in Brazil cleverly slipped in a note with it that read: "Choosing a blank ballot is waiving your right to choose; and when you let someone choose for you, you can’t complain about the results."
What's Driving This Trend
- Political-inclined Burger Campaigns
- More brands are taking a political stance in their marketing campaigns, motivating civic engagement.
- Innovative Advertising Campaigns
- Brands are finding creative ways to communicate their message and engage with consumers.
- Food as a Platform for Social Activism
- Food companies are leveraging their products to promote social and political issues.
Who This Affects Most
- Fast Food
- Fast food chains are using innovative marketing techniques to increase their brand awareness and engage consumers.
- Advertising
- Advertising agencies are creating unique campaigns that initiate meaningful conversations.
- Social Activism
- Food companies are becoming more active in the promotion of social and political issues, taking a stand on important matters.
