Iconic HBO television series Game of Thrones worked in collaboration with adidas Originals on dropping a House Targaryen Dragons UltraBOOST colorway. The signature sneaker silhouette is complete in a black tonal Primeknit upper, contrasted with a bright red and orange are woven finish at its toe cap. The bold design recalls the dragon's fire from the hit television show.
The leather cage overlay remains the same with additional branding details at the tongue and full-length BOOST midsole -- all of which are finished in black. There is a tag at the heel area that reads "Fire and Blood" in red along with lace tips that read "House Targaryen" to correlate to the influence.
Why This Trend Is Growing
- TV Series-inspired Fashion
- Opportunity for other TV series to collaborate with fashion brands and create unique and collectible merchandise.
- Collaborative Sneaker Releases
- Chance for brands to partner with sneaker companies and create limited edition sneakers that appeal to a specific fanbase.
- Pop Culture Streetwear
- Growing market for streetwear influenced by popular TV shows, movies, and other forms of entertainment.
Industries Being Reshaped
- Fashion
- Potential for fashion brands to explore collaborations with TV series and capitalize on the popularity of the show's fanbase.
- Athletic Footwear
- Opportunity for sneaker brands to collaborate with TV series and create unique sneaker designs that appeal to fans of the show.
- Entertainment Merchandise
- Growing demand for merchandise inspired by TV shows, providing opportunities for companies to create unique and collectible items.
