The latest BAPE Winter 2018 collection has been designed in collaboration with video game developer EA Sports. The Japanese streetwear brand delivers staple streetwear silhouettes including colorful t-shirts and hoodies that are adorned in branding details from both labels. The small capsule features tees that are done in bold hues of purple, blue, red, and white, along with a multi-tonal hoodie.
All of the graphic tees are decorated with the signature ape head and EA Sports' branding across the front and on the back is the BAPE logo. The standout item spotlights the BAPE Crazy Shark hoodie as it is complete in color-blocking design. The entire BAPE x EA Sports Winter 2018 collection is now available for purchase online at BAPE.
What Makes This Trend Stand Out
- Collaborative Streetwear Collections
- There is an opportunity for other streetwear and fashion brands to collaborate with different industries, such as gaming and sports, to create unique and appealing collections.
- Brand Collaboration in Video Game Industry
- There is potential for more video game developers to partner with fashion brands to create exclusive and collectible merchandise.
- Graphic Streetwear with Branding Details
- Streetwear brands can explore incorporating prominent branding from different industries, such as gaming and sports, into their graphic designs to attract consumers.
Sectors Adopting This
- Streetwear
- The streetwear industry could explore collaborations with different industries, such as gaming and sports, to create innovative and highly sought-after collections.
- Fashion
- The fashion industry can leverage collaborations with video game developers and sports brands to appeal to a younger consumer demographic and create unique pieces.
- Gaming
- The gaming industry has the potential to forge partnerships with fashion brands to create limited edition merchandise, generating additional revenue streams and expanding brand reach.
