Japanese streetwear brand A Bathing Ape has teamed up with Drake's fashion label OVO to release the BAPE x OVO Fall/Winter 2021 Collection. The partnership marks the second time these two brands have come together on an expansive collaboration, the first of which dropped just over a year ago.
The new collection features a wide range of co-branded garments made inspired by the fall season. These include a varsity jacket, a woodland camo vest, a parka jacket, a BAPE Shark hoodie, OVO owl crewneck sweaters, t-shirts, sweatpants, and more.
The campaign for the collection features superstar rapper Future and NBA prospect Amari Bailey, both of whom model various outfits for the new lookbook. The BAPE x OVO Fall/Winter 2021 Collection will be released on October 30 on the OVO and BAPE website.
Image Credit: BAPE
Why This Trend Is Growing
- Streetwear Collaborations
- There is an opportunity for more streetwear brands to collaborate with each other, expanding their reach and creating unique products for their fans.
- Seasonal-inspired Lines
- Brands can create collections inspired by seasons to tap into the current mood of their customer base and keep their offerings fresh.
- Celebrity Endorsed Lookbooks
- Incorporating popular celebrities into lookbooks can increase brand recognition and attract new customers.
Industries Being Reshaped
- Fashion
- The fashion industry can benefit from creating more collaborative collections and incorporating seasonal themes into their lines to keep their products fresh in the minds of consumers.
- Streetwear
- Streetwear brands can expand their offerings and reach by collaborating with other streetwear brands and incorporating seasonal themes into their lines.
- Celebrity Endorsements
- More industries can benefit from incorporating popular celebrities into their advertisement campaigns and lookbooks, increasing exposure and attracting new customers.
