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New Balance Honors Old-School Television with Its Latest X90 Sneakers

 - Oct 1, 2018
References: newbalance & highsnobiety
The latest X90 sneakers by New Balance celebrate classic 90s sitcoms showcased through its video lookbook shot to represent the concept. The sneaker silhouette made its first debut last summer and perfectly fuses old-school elements with a progressive style. Highsnobiety worked in collaboration with the heritage footwear label on producing the short clip that nods to old-school television sitcoms. The whole piece was shot to recall an intro sequence reminiscent of a 90s comedy show, bordering the line of new and old.

The playful video was directed by Thuan Tran and produced by Phoebe Chung, taking place at what looks like a 90s urban setting. The era-blending X90 sneakers are now available to shop online and instore at New Balance.