The latest X90 sneakers by New Balance celebrate classic 90s sitcoms showcased through its video lookbook shot to represent the concept. The sneaker silhouette made its first debut last summer and perfectly fuses old-school elements with a progressive style. Highsnobiety worked in collaboration with the heritage footwear label on producing the short clip that nods to old-school television sitcoms. The whole piece was shot to recall an intro sequence reminiscent of a 90s comedy show, bordering the line of new and old.
The playful video was directed by Thuan Tran and produced by Phoebe Chung, taking place at what looks like a 90s urban setting. The era-blending X90 sneakers are now available to shop online and instore at New Balance.
Key Themes Behind This Trend
- 90s Tv-inspired Fashion
- Creating fashion pieces and accessories that pay homage to 90s sitcoms and television shows.
- Heritage Brand Collaborations
- Partnering with established companies to produce unique and creative fashion pieces.
- Retro-inspired Footwear
- Designing modern shoes that incorporate vintage and old-school elements.
Where This Applies
- Fashion and Apparel
- Opportunities to create more nostalgia-driven fashion pieces that celebrate classic TV shows and sitcoms.
- Footwear and Sneaker Industry
- Partnering with different creative agencies to produce unique promotional content for the brand and their products.
- Entertainment Industry
- Partnering with fashion brands to produce merchandise inspired by classic TV shows and sitcoms that audiences can connect with.
