Watchmaker G-SHOCK is celebrating its 35th anniversary with the help of British band Gorillaz -- together, the duo created a commemorative collection of the signature DW5600 timepieces. The watch was created with specific members of the band in mind -- Noodle, 2D, Russel Hobbs and Murdoc Niccals. Every single digital watch is designed in a colorway that recalls respective members of the band, taking their personalities and character details into consideration.
Each watch also comes with its own packaging that is finished in the correlating theme. 2D, Noodle and Murdoc's iteration have a case entitled 'The Origin,' which is a design that was originally created in 1986. Russel Hobb's has a GX56 encasing entitled 'The King' and it is powered with solar-charged elements. In addition to its intricate detail to design, the watches are resistant to mud and water up to 200 meters.
Key Themes Behind This Trend
- Graphic Digital Watches
- Opportunity to create commemorative collections of digital watches with unique designs and themes.
- Celebratory Collaborations
- Opportunity to partner with influential brands or personalities to create limited-edition products.
- Character-inspired Accessories
- Opportunity to design accessories that reflect the personalities and characteristics of popular fictional characters.
Where This Applies
- Watchmaking
- Watchmakers can explore collaborations with artists or bands to create unique and collectible timepieces.
- Fashion
- Fashion brands can develop character-inspired accessories to cater to a niche market of fans and collectors.
- Entertainment
- Entertainment companies can license their characters to watchmakers to create special edition watches for their fan base.
