In the upcoming weeks, Michael Buble will be preforming at London's iconic O2 venue, and to generate a buzz, fans of Buble can experience a romance-filled AR proposal, staring the singer himself.
Those with the O2 app will be able to witness a life-like avatar of the singer through their phone screens. Individuals will then be able to pose for photos with Buble. Allegedly, as the AR experience continues, the heartthrob will either kiss the individual on the cheek, or get down on one knee and propose.
This romantic and hilarious AR experience creates the perfect opportunity for shareable social moments, ahead of the singer's highly anticipated gig. Fans can post their photos using the #O2Live hashtag.