Privacy-Favoring Search Engine Features

Earlier this year, Google launched a privacy-centric experience for its products, as well as an updated Privacy Policy and in October, the platform announces a new search engine feature that will allow users to better control their data. From now on, individuals browsing the Internet can easily access their history directly without ever leaving Search. This new add-on comes with a few benefits. Individuals can now easily review and delete recent activity, as well as efficiently gain access to "the most relevant privacy controls in [their] Google Account." The platform adds an aura of transparency to the new search engine feature, as users are offered the opportunity to learn more about how Search makes use of the available information.

Prior to this, retrospective data could have been only accessed and managed by visiting and navigating one's Google Account.