The pumping workout music and motivation provided by instructors at SoulCycle is a large part of what makes SoulCycle stand apart as a provider of cycling classes. Now, SoulCycle will be leveraging this part of its business with a new media division.
As of this month, SoulCycle is now sharing curated playlists and original audio content in the form of motivational speeches from its instructors, exclusively available on Apple Music.
SoulCycle will also be putting music front and center with live concert experiences. These concert-style cycling classes will reportedly be conducted in a similar way to its classic offerings, with instructors providing direction and motivation set to live music to further enhance the overall workout experience. The first event of its kind is set to take place in NYC featuring Louis the Child and like a true tour, visit several American cities over the course of 2019.
What's Driving This Trend
- Curated Playlists
- Companies can capitalize on curated playlists to enhance user experience and offer personalized content.
- Original Audio Content
- Brands can create and share original audio content to engage and motivate their audience.
- Live Concert Experiences
- Integrating live music into fitness classes offers a unique and immersive workout experience.
Who This Affects Most
- Music Streaming
- Music streaming platforms can partner with fitness brands to offer exclusive curated playlists and audio content.
- Fitness
- Fitness brands and gyms can incorporate live music events into their class offerings to attract and retain customers.
- Event Planning
- Event planning companies can specialize in organizing concert-style workout classes to provide unique experiences for clients.
