For the launch of the L'Oréal Paris' Magic Root Precision Pen, L'Oréal Paris introduced a new web series on YouTube dubbed 'The Roots Family' that is full of celebrities.
Each episode is reminiscent of the colorful aesthetic style and quirky characters that can be found in a Wes Anderson film. Each member of The Roots family has a problem with the graying roots of their hair but these issues are easily addressed with solutions from L'Oréal Paris, such as its award-winning Magic Root Coverup and Root Rescue.
Some of the stars that can be spotted in The Roots Family include Aja Naomi King, Andie MacDowell, Jonathan Saxby and Helen Mirren, who plays the forgetful and eccentric mother who is introduced in episode one.
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