What is the trend of vegan hair dyes?

The trend towards vegan and naturally derived ingredients in hair dyes provides opportunities for disruptive innovation in the beauty industry.

What is the trend of at-home hair maintenance?

The trend towards at-home hair maintenance solutions offers opportunities for disruptive innovation in the consumer packaged goods industry.

What is the trend of sustainable hair care?

The trend towards sustainable and environmentally friendly packaging and ingredients in hair care provides opportunities for disruptive innovation in the beauty industry.

What are the implications for the beauty industry?

The beauty industry can respond to the trend towards vegan hair dyes by offering more innovative, natural, and eco-friendly hair care products.

What are the implications for the consumer packaged goods industry?

The consumer packaged goods industry can respond to the trend towards at-home hair maintenance solutions by developing and marketing more user-friendly, affordable, and personalized hair care products.

What are the implications for the sustainability industry?

The sustainability industry can respond to the trend towards sustainable hair care by developing and promoting more eco-friendly and socially responsible hair care packaging and practices.

Gentle Vegan Hair Dyes : Clairol Root Touch-Up by Natural Instincts

Gentle Vegan Hair Dyes

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Clairol Root Touch-Up by Natural Instincts Offers 100% Gray Coverage

Michael Hemsworth — January 28, 2022 — Marketing

References: clairol & drugstorenews

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The Clairol Root Touch-Up by Natural Instincts products are being launched by the brand as a new solution for consumers looking to maintain their hair color between formal dyings. The hair dye is formulated with 100% coverage for grays yet maintains a vegan-friendly formula that is achieved using 80% naturally derived ingredients. The kit comes with a recycled plastic mixing bowl and takes just 20-minutes to complete to make it perfect for use in the morning before starting the day.

The Clairol Root Touch-Up by Natural Instincts products are priced at $6.99, and are being launched now at major retailers in the US market including CVS Pharmacy, Target, Walmart and Rite Aid. The hair dyes are also formulated with 0% ammonia.

Trend Themes

Vegan Hair Dyes — The trend towards vegan and naturally derived ingredients in hair dyes provides opportunities for disruptive innovation in the beauty industry.
At-home Hair Maintenance — The trend towards at-home hair maintenance solutions offers opportunities for disruptive innovation in the consumer packaged goods industry.
Sustainable Hair Care — The trend towards sustainable and environmentally friendly packaging and ingredients in hair care provides opportunities for disruptive innovation in the beauty industry.

Industry Implications

Beauty — The beauty industry can respond to the trend towards vegan hair dyes by offering more innovative, natural, and eco-friendly hair care products.
Consumer Packaged Goods — The consumer packaged goods industry can respond to the trend towards at-home hair maintenance solutions by developing and marketing more user-friendly, affordable, and personalized hair care products.
Sustainability — The sustainability industry can respond to the trend towards sustainable hair care by developing and promoting more eco-friendly and socially responsible hair care packaging and practices.

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