Clairol Root Touch-Up by Natural Instincts Offers 100% Gray Coverage
Michael Hemsworth — January 28, 2022 — Marketing
References: clairol & drugstorenews
The Clairol Root Touch-Up by Natural Instincts products are being launched by the brand as a new solution for consumers looking to maintain their hair color between formal dyings. The hair dye is formulated with 100% coverage for grays yet maintains a vegan-friendly formula that is achieved using 80% naturally derived ingredients. The kit comes with a recycled plastic mixing bowl and takes just 20-minutes to complete to make it perfect for use in the morning before starting the day.
The Clairol Root Touch-Up by Natural Instincts products are priced at $6.99, and are being launched now at major retailers in the US market including CVS Pharmacy, Target, Walmart and Rite Aid. The hair dyes are also formulated with 0% ammonia.
The Clairol Root Touch-Up by Natural Instincts products are priced at $6.99, and are being launched now at major retailers in the US market including CVS Pharmacy, Target, Walmart and Rite Aid. The hair dyes are also formulated with 0% ammonia.
Trend Themes
1. Vegan Hair Dyes - The trend towards vegan and naturally derived ingredients in hair dyes provides opportunities for disruptive innovation in the beauty industry.
2. At-home Hair Maintenance - The trend towards at-home hair maintenance solutions offers opportunities for disruptive innovation in the consumer packaged goods industry.
3. Sustainable Hair Care - The trend towards sustainable and environmentally friendly packaging and ingredients in hair care provides opportunities for disruptive innovation in the beauty industry.
Industry Implications
1. Beauty - The beauty industry can respond to the trend towards vegan hair dyes by offering more innovative, natural, and eco-friendly hair care products.
2. Consumer Packaged Goods - The consumer packaged goods industry can respond to the trend towards at-home hair maintenance solutions by developing and marketing more user-friendly, affordable, and personalized hair care products.
3. Sustainability - The sustainability industry can respond to the trend towards sustainable hair care by developing and promoting more eco-friendly and socially responsible hair care packaging and practices.
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