Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Tonymoly Launched K-Beauty Lip Tints with Monsta X

 - Oct 2, 2018
References: & allure
Korean beauty brand Tonymoly collaborated with K-pop group Monsta X on a K-beauty lip tint collection where each member of the boy band designed his own unique shade.

The new cosmetic from Tonymoly is said to boast a gel-like consistency and comes in six flattering neutral shades like the crimson Spicy Ruby, Baby Coral and Oh My Rose. In the newly released campaign video for the Korean beauty brand's lip tints, each member of the boy band sports one of the shades, showing the ease in which a simple swipe of color can change one's entire look.

This Tonymoly campaign is the first time that Monsta X has taken part of a beauty endorsement deal and the exclusive 'Liptone Get It Tint S' shades can currently only be found in South Korea.