Awake NY finally releases the lookbook for its highly anticipated Fall 2018 drop and the offerings are well worth the wait. The contemporary brand took a pop culture approach to streetwear with engagingly humorous graphics and branded apparel. For example, the color-block jacket that boasts hits of red, black and white, as well as the Awake NY logo, is definitely a highlight.
One of the most attention-grabbing garments from the Fall 2018 collection is the graphic tee that sports Michelle Obama's Princeton graduation photo with the slogan "When they go low, we go high." Given the figure's popularity and importance in movements for equality, the t-shirt will, without a doubt, be popular.
Awake NY's Fall 2018 collection also includes a selection of backpacks, tote bags, socks, as well as some pillows, lanyards, incense sticks and more.