Contemporary streetwear label rag & bone releases the lookbook for its Fall/Winter 2018 collection and the brand's focus for the season is Disney clothing for adults. On one hand, the capsule is a celebration of Mickey Mouse who is hitting his 90th anniversary in November. On the other hand, rag & bone's offerings tap into an incredibly nostalgic market that embraces childhood.
The Fall/Winter 2018 collection is comprised out of hoodies, tees, sweaters, jackets, pants, and shoes. Each silhouette harbors some reference to the beloved animated character. Some of the pieces also entertain a hit of color in key places — the button-up polo shirt with the red collar or the denim jacket with the yellow pocket, to name a few.
Why This Trend Is Growing
- Adult Disney Clothing
- The trend is clothing inspired by beloved childhood characters adapted for adult styles.
- Nostalgic Fashion
- The trend is a focus on designs and products that invoke pleasant personal memories as a key selling point.
- Animation-inspired Fashion
- The trend is apparel and accessories derived from beloved cartoons and animated characters.
Industries Being Reshaped
- Fashion Retail
- Offering specialized clothing lines in specific designs can be a great selling point for brands.
- Animation Studios
- Partnering with fashion brands to create clothing lines based on popular animated characters can be highly lucrative.
- Marketing and Advertising
- Developing campaigns that tap into people's fond memories of childhood characters can be highly effective.
