Panera Bread's 'Food Interrupted' Showcases Dedicated Food Makers
Justin Lam — October 22, 2018 — Lifestyle
References: food-interrupted & fastcompany
In an attempt to better showcase its food transparency, Panera Bread has released a six-episode weekly digital video series called 'Food Interrupted.' Created alongside Participant Media’s SoulPancake, ACE Content and the Huffington Post, the new series will feature leaders in the food industry as they meet and interact with people who have dedicated themselves to changing America's food system. The current list of hosts includes Marcus Samuelsson, Hannah Hart, Sam Talbot, Kevin Curry, Chris Cosentino and Rainn Wilson.
According to Panera Bread's vice president of marketing, Scott Nelson, the Food Interrupted series wants to show healthy and environmentally friendly food can be available for everyone. Nelson also states that “In this series, we not only leverage our own brand voice to amplify these issues, but also provide a platform to empower other amazing talent."
According to Panera Bread's vice president of marketing, Scott Nelson, the Food Interrupted series wants to show healthy and environmentally friendly food can be available for everyone. Nelson also states that “In this series, we not only leverage our own brand voice to amplify these issues, but also provide a platform to empower other amazing talent."
Trend Themes
1. Transparent Food Production - Creating an online platform showcasing transparency of food production and championing companies that maintain ethical and eco-friendly practices can present innovation opportunities.
2. Collaborative Content Creation - Creating collaborative content with industry experts and thought leaders can present innovation opportunities while also informing consumers on the implications of their food choices.
3. Influencer-driven Messaging - Co-opting influencers like Rainn Wilson and Sam Talbot to promote ethically-produced and healthy food options can present opportunities for companies looking to reach a wider audience.
Industry Implications
1. Food Production - Developing eco-friendly and ethically conscious food production processes and showcasing it online can present innovation opportunities for those wanting to provide more transparency into the food industry.
2. Content Creation - Working with influencers, industry experts and thought leaders to create content around healthy and ethically produced food can present innovation opportunities for those wanting to drive the conversations around food production and consumption.
3. Marketing and Advertising - Working with influencers and industry experts in food production to create a campaign promoting healthy and environmentally conscious food options can present innovation opportunities for companies in advertising and marketing.
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