Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

Athlete-Focused QSR Series

Chipotle's Unwrapped Video Series Focuses on Athlete Nutrition

— June 14, 2021 — Lifestyle
Chipotle's Unwrapped video series is exclusively available on its app and website and the newest instalment focuses on helping American athletes perform at their peak with real food and real ingredients. Fans can now eat just like their favorite athletes by ordering curated menu items like The Julie Ertz Bowl or The Nneka Ogwumike Bowl, both of which spotlight ingredients like black beans, brown rice, fajita veggies, guacamole and roasted chili-corn salsa.

Alongside the new digital menu items, Chipotle is introducing behind-the-scenes training content with athletes as part of its Unwrapped series.

Very soon, Chipotle will be airing its first-ever national TV commercial featuring a professional athlete, which is perfectly timed for the upcoming Olympics in Tokyo.
Trend Themes
1. Athlete-focused Menu Items - The trend of offering curated menu items that cater specifically to athletes has opened up an opportunity for other QSRs to follow in Chipotle's footsteps.
2. Digital Menu Personalization - With Chipotle curating menus for specific athletes, there is an opportunity to personalize digital menus for individual customers to appeal to their unique dietary needs.
3. Behind-the-scenes Exclusive Content - By featuring behind-the-scenes content with professional athletes, Chipotle is setting a trend for QSRs to provide exclusive, behind-the-scenes glimpses into their operations.
Industry Implications
1. Fast Food - The trend of athlete-focused menu items is disrupting the fast food industry, as more QSRs are focusing on offering healthy, performance-enhancing food options.
2. Digital Marketing - The trend of digital menu personalization is disrupting the marketing industry, as companies are using customer data to personalize menus and marketing strategies.
3. Sports and Entertainment - The trend of featuring professional athletes in marketing campaigns is disrupting the sports and entertainment industry, as more companies are partnering with athletes to promote their products and services.
3.9
Score
Popularity
Activity
Freshness