Category
Lifestyle
Shelf Theater
Trend cluster
Category
Snackable
CBD
The traditional protein bar is enhanced with the incorporation of CBD.
3.6
Trend score
What's Happening
What is the Snackable CBD trend?
Snackable CBD: Protein bars are being enhanced with CBD in order to elevate the benefits of these traditional items. With the rise of CBD in performance-enhancement or post-workout recovery items, these products offer a portable, on-the-go form of consuming CBD in a way that speaks to the busy "wellness"-minded consumer.
Insight
The consumer insight behind the Snackable CBD trend
With the stigma attached to cannabis diminishing, health-conscious consumers are looking for convenient ways to introduce the plant into their daily routines. These consumers are turning to brands to incorporate CBD into multifunctional products they are already familiar with, to easily access its therapeutic properties along with other health-focused ingredients. This especially appeals to busy consumers who are trying to maintain an active and balanced lifestyle.
Trend themes
Themes within the Snackable CBD trend
Three behaviours holding the trend together01
CBD-infused snacks
CBD is being incorporated into traditional snack and protein bars to offer a portable, on-the-go form of consuming CBD
02
Plant-based protein bars
Brands are offering vegan and gluten-free options for consumers looking for a healthy and protein-packed snack
03
Functional food
CBD edibles have created a market for functional food to help consumers experienced amplified mornings, mid-day breaks, post-workout sessions and more
Industry implications
What the Snackable CBD trend means for industry
Where the trend changes the playbookFor
Health food industry
Brands are incorporating CBD and plant-based protein into snack bars to offer healthy and performance-enhancing options
For
Fitness industry
CBD-infused sports nutrition bars are being marketed to athletes for workout recovery and performance boost
For
CBD industry
CBD's popularity is leading to its incorporation into a range of products, with CBD-infused snacks being just one of them
Workshop question
How could your brand better prioritize the wellness-minded consumer?
Trend signals
Trend signals for Snackable CBD
Trend score 3.6 out of 10, from popularity 55%, activity 43%, freshness 8%.
Popularity55%
Activity43%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Snackable CBD trend
5 featured examples from Sep 5, 2017 to Jul 20, 2019CategoryLifestyle
CBD Sports Nutrition Bars
SNAAC CBD is a First-of-Its-Kind Bar Formulated with Hemp Cannabidiol
The sports nutrition industry can capitalize on the CBD trend by developing and marketing CBD-infused products that target athletic performance and recovery.
CategoryLifestyle
CBD-Packed Protein Bars
Beam's Plant-Powered Protein Bar Shares 20 Milligrams of CBD
The health and wellness industry can capitalize on the trend of CBD-infused protein bars by creating innovative products that cater to the growing demand for natural and functiona…
CategoryLifestyle
CBD-Powered Workout Snacks
The Floyd's of Leadville CBD Recovery Bar is THC-Free
Nutrition and wellness industries can benefit from developing and marketing CBD-infused snacks and plant-based protein bars for consumers seeking health-focused alternatives.
CategoryLifestyle
CBD Protein Bars
Pura Vida Makes Cannabis-Infused Superfoods Packed with Plant-Based Protein
Incorporating cannabis-infused superfoods can open up new markets and attract health-conscious consumers seeking alternative protein sources.
CategoryLifestyle
CBD-Infused Recovery Bars
These BRIO CBD Bites Help Alleviate Pain, Axiety, and Stress
Innovative CBD-infused snacks and plant-based recovery foods can disrupt the traditional food and beverage industry.
