Avocado toast was once the most Instagramable breakfast for food bloggers, hip cafe frequenters and avant-garde eaters everywhere -- but now it's gone mainstream with this McDonald's avocado sandwich.
Now on the breakfast menu at McDonald's Japan, the avocado sandwich boasts a thick, creamy layer of avocado chunks on top of a generous slice of ham and serving of lettuce. It's all topped with spicy Cobb sauce and sandwiched between two English muffins. McDonald's Japan has previously featured other variations of the avocado sandwich, including avocado-topped hamburgers and avocado shrimp patties.
This McDonald's avocado sandwich is a great example of a fashionable super-food being incorporated into a fast food restaurant's menu, allowing it to appeal to a broader range of consumers. This is especially enticing to millennial youth, who are quick to jump on specific food movements.
Why This Trend Is Growing
- Mainstreaming Super-foods
- The incorporation of trendy super-foods into fast-food menus presents opportunities to appeal to new consumers.
- Localized Fast Food Menus
- The introduction of localized menu items such as avocado sandwiches can increase brand appeal in different regions.
- Fast Food Diversification
- The exploration of new menu items beyond traditional fast-food offerings can attract new audiences.
Industries Being Reshaped
- Fast Food Industry
- Fast-food brands can capitalize on food trends to meet evolving consumer preferences.
- Super-food Industry
- Super-food brands can explore partnerships with fast-food chains to increase brand awareness and sales.
- Local Food Industry
- Local food suppliers can benefit from collaborations with fast food chains to provide regionally inspired menu items.
