Clothing infused with healing properties purport anti-aging benefits
Trend - Fashion and textile industries are taking cues from the popularity of skincare by infusing materials with healthy ingredients, healing properties, and claiming anti-aging benefits.
Insight - A youthful complexion is strongly desired by consumers who wish to redefine the constructs of age as they grow old. This want is motivated by the steadfast correlation between beauty and youth. Consumers are proactive in acting on this desire and feel more secure in their efforts if the tools that they use have longevity and concreteness to them.
Insight - A youthful complexion is strongly desired by consumers who wish to redefine the constructs of age as they grow old. This want is motivated by the steadfast correlation between beauty and youth. Consumers are proactive in acting on this desire and feel more secure in their efforts if the tools that they use have longevity and concreteness to them.
Workshop Question - How could your brand draw inspiration from a seemingly unrelated industry?
Trend Themes
1. Infused Materials - Fashion and textile industries are infusing materials with healthy ingredients, healing properties to promote anti-aging claims.
2. Skincare Technology - Consumers are drawn towards anti-aging clothing that incorporates innovative skincare technology.
3. Anti-aging Properties - Consumers are actively seeking products that offer anti-aging properties for their skin.
Industry Implications
1. Fashion - Fashion industry is leading the trend for anti-aging clothing by incorporating skincare technology.
2. Textile - Textile industry is playing a major role in incorporating skincare technology and creating innovative fabrics to meet evolving consumer demands.
3. Beauty - Beauty industry can collaborate with fashion and textile industries to create anti-aging clothing and products with technological advancements.
