Category
Lifestyle
Assisted Choices
Trend cluster
Category
Chronic
Relief
Chronic pain is addressed with focused alternative products.
4.6
Trend score
Trend
What is the Chronic Relief trend?
Chronic Relief: Consumers addressing mild chronic pain by purchasing products and services outside of the realms of pain-relief patches. These new innovations are more suited to contemporary lifestyles and come as North American consumers learn more about alternative means to achieve health and wellness.
Insight
The consumer insight behind the Chronic Relief trend
The expansion of the health and wellness industry in recent years is due in large part to consumers' ability to self-educate through online means. This can feel empowering, especially to consumers who are seeking fast, affordable solutions. In turn, an openness to alternative medicine and more experimental methods of wellness maintenance can be observed.
Trend themes
Themes within the Chronic Relief trend
Three behaviours holding the trend together01
Alternative Medicine
Consumers are embracing alternative medicine solutions to manage chronic pain and maintain wellness, increasing demand for innovative products and services in this market.
02
CBD and Plant-based Ingredients
There is a growing demand for CBD and plant-based ingredients in pain relief products due to their natural and holistic healing properties, offering opportunities for businesses to develop high-quality and effective products in this realm.
03
Hyper-specific Products
Consumer demand for hyper-specific products like bath soaks and sprays shows a growing interest in personalized pain relief solutions, presenting opportunities for businesses to create customized products for different ailments and conditions.
Industry implications
What the Chronic Relief trend means for industry
Where the trend changes the playbookFor
Health and Wellness
The rise of alternative medicine, CBD and plant-based ingredients, and hyper-specific products shows a growing demand for new health and wellness solutions, creating opportunities for businesses to develop innovative products and services in this industry.
For
Medical Technology
Innovations like app-based pain management programs and portable acupuncture devices showcase the potential for technology in the medical industry to provide drug-free pain relief solutions, opening up opportunities for businesses to develop new technologies in this realm.
For
Cosmetics and Self-care
The use of plant-based preservatives and organic ingredients in pain relief lotions and creams reflect a trend towards natural and sustainable cosmetics and self-care products, providing opportunities for businesses to create high-quality, effective products that align with consumer values.
Workshop question
How could your brand customize its offerings to better suit contemporary lifestyles?
Trend signals
Trend signals for Chronic Relief
Trend score 4.6 out of 10, from popularity 66%, activity 62%, freshness 9%.
Popularity66%
Activity62%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Chronic Relief trend
8 featured examples from Feb 23, 2018 to Dec 4, 2020CategoryLifestyle
Portable Acupuncture Pain Relievers
The iJoou Moxibustion Pain Relief Device
The health and wellness industry can benefit from the development of portable acupuncture pain relief devices and customizable pain relief solutions.
CategoryLifestyle
Aromatherapy Acupressure Pillows
The Kanjo Aroma Lavender Acupressure Pillow Heals Pain Naturally
Businesses in the health and wellness industry can explore the use of aromatherapy and acupressure techniques to create new products for pain relief and relaxation.
CategoryBusiness
CBD-Powered Pain Relief Lotions
The Spekr CBD Lotion is Enhanced with a Plant-Based Preservative
Cosmetic companies can explore the use of plant-based preservatives in their products to meet the demand for natural and organic options.
CategoryLifestyle
At-Home Pain Relief Saunas
The Leawell Magic Sauna Dome Effectively Soothes Pain and More
The health and wellness industry can capitalize on the rising demand for at-home pain relief solutions by developing innovative products that provide effective relief and promote…
CategoryLifestyle
Chronic Pain Bath Products
Village Naturals Therapy Made a Soak & Wash for Chronic Pain & Fatigue
The demand for hyper-specific bath products creates opportunities for manufacturers to develop new formulations and products that cater to targeted needs.
CategoryMarketing
CBD-Powered Pain Relief Products
cbdMD Premium Relieve Works for Muscle Aches and Pains
As CBD continues to gain acceptance as a legitimate medical treatment, the pharmaceutical industry has the opportunity to develop new drugs that incorporate the therapeutic effect…
CategoryMarketing
Pain Relief CBD Kits
The Asystem Radial Relief Pain Relief System is High-Quality
Disruptive innovation opportunity: Explore the use of CBD in pain relief solutions within the health and wellness industry.
CategoryLifestyle
Chronic Pain Management Apps
2Morrow's Chronic Pain Program Uses CBT to Manage Pain
Healthtech companies can develop apps, devices, and platforms that offer non-drug pain management solutions based on behavioral psychology.
