Social media brand engagement is a common practice in today's digitally savvy society. Labels are openly attempting to communicate beliefs, make jokes and enter conversations with each other. The digital environment is really the best space for them to do so and in addition, a lot of these instances carry a comedic intent that reachers, delights and engages consumers.
A good example of this phenomenon is McDonald's Sweden's recent pass at Spanish luxury house Balenciaga. Last year, the label released a pair of slip-on shoes with a bright red upper. This is one of the more tongue-in-cheek social media brand engagements as the fast food chain posts a pic of its recognizable fries containers as a parody of Balenciaga's square-toe leather mule offering.
Photo Credits: @mcdonaldssverige / Barney’s New York