Category
Tech
Delegated Interfaces
Trend cluster
Category
Vegan
Filter
Apps made for vegans allow them to preview spaces they can eat in.
2.1
Trend score
Trend
What is the Vegan Filter trend?
Vegan Filter: Convenience-focused apps are being developed to cater to the needs of vegans. These services place vegan-specific filters on local eateries, in order to better customize the user's rituals in a way that saves time.
Insight
The consumer insight behind the Vegan Filter trend
Plant-based lifestyles are becoming increasingly popular in North America, where people embrace them as a biological necessity or as a conscious preference in favor of animals and the environment. Since this type of diet is predominantly embraced by Millennials and Gen Zers, a demand arises for more digitally savvy solutions that will save these individuals time as they make plans in advance.
Trend themes
Themes within the Vegan Filter trend
Three behaviours holding the trend together01
Plant-Based Convenience Apps
Convenience-focused apps like the Vegan Filter are being developed to cater to the needs of plant-based lifestyles, providing customized restaurant options and tailored approaches to dining.
02
Specialty Diet Dining Apps
Apps like Tasteful and HowUDish identify the need for more specialized, tailored approaches to dining to accommodate consumers who are looking to eat out without having to worry that they won't be able to find a spot that's right for them.
03
Online Vegan Filters
Xarista's The Vegan Filter is an example of a trend of apps that only show vegan and cruelty-free products on online retail websites, not only for the convenience of vegans but also for assisting transitioning vegans as well.
Industry implications
What the Vegan Filter trend means for industry
Where the trend changes the playbookFor
FoodTech Industry
The FoodTech industry can benefit from advancements in specialized dining apps and vegan filters to provide a more customized dining experience for consumers.
For
Health & Wellness Industry
The Health & Wellness industry can develop apps like HowUDish to cater personalized meal plans based on dietary restrictions, limitations, and weight goals.
For
E-Commerce Industry
The E-commerce industry can benefit from an online filter that shows vegan and cruelty-free products for ethical shoppers, ultimately raising awareness of the emerging vegan community towards a larger demographic.
Workshop question
How can your brand better customize its offerings for its consumers?
Trend signals
Trend signals for Vegan Filter
Trend score 2.1 out of 10, from popularity 37%, activity 20%, freshness 8%.
Popularity37%
Activity20%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Evidence
Examples of the Vegan Filter trend
4 featured examples from Oct 27, 2017 to Jul 16, 2019CategoryLifestyle
Personalized Location-Based Food Apps
HowUDish Helps People with Dietary Restrictions
HowUDish presents an opportunity for restaurants to cater to a wider range of customers with dietary restrictions and gain a competitive edge in the market.
CategoryEco
Online Vegan Filters
Xarista's 'The Vegan Filter' Only Displays Vegan Options on Retail Websites
The Vegan Filter add-on presents an opportunity for e-commerce platforms to explore niche markets by creating specialized platforms that cater to specific dietary preferences.
CategoryLifestyle
Vegan Restaurant Aggregators
Happy Cow Helps Users Find Vegan and Vegetarian Restaurants Anywhere
Disruptive innovation opportunity: Develop advanced AI-powered restaurant aggregation platforms with niche focus, catering to specific dietary preferences like vegan or vegetarian…
CategoryTech
Specialty Diet Dining Apps
The 'Tasteful' App Accommodates Dietary Preferences or Requirements
Developing apps like the Tasteful app that cater to consumers with specific dietary needs by leveraging technology has the potential to disrupt the HealthTech industry.
