Apps made for vegans allow them to preview spaces they can eat in
Trend - Convenience-focused apps are being developed to cater to the needs of vegans. These services place vegan-specific filters on local eateries, in order to better customize the user's rituals in a way that saves time.
Insight - Plant-based lifestyles are becoming increasingly popular in North America, where people embrace them as a biological necessity or as a conscious preference in favor of animals and the environment. Since this type of diet is predominantly embraced by Millennials and Gen Zers, a demand arises for more digitally savvy solutions that will save these individuals time as they make plans in advance.
Insight - Plant-based lifestyles are becoming increasingly popular in North America, where people embrace them as a biological necessity or as a conscious preference in favor of animals and the environment. Since this type of diet is predominantly embraced by Millennials and Gen Zers, a demand arises for more digitally savvy solutions that will save these individuals time as they make plans in advance.
Workshop Question - How can your brand better customize its offerings for its consumers?
Trend Themes
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Plant-based Convenience Apps — Convenience-focused apps like the Vegan Filter are being developed to cater to the needs of plant-based lifestyles, providing customized restaurant options and tailored approaches to dining.
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Specialty Diet Dining Apps — Apps like Tasteful and HowUDish identify the need for more specialized, tailored approaches to dining to accommodate consumers who are looking to eat out without having to worry that they won't be able to find a spot that's right for them.
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Online Vegan Filters — Xarista's The Vegan Filter is an example of a trend of apps that only show vegan and cruelty-free products on online retail websites, not only for the convenience of vegans but also for assisting transitioning vegans as well.
Industry Implications
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Foodtech Industry — The FoodTech industry can benefit from advancements in specialized dining apps and vegan filters to provide a more customized dining experience for consumers.
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Health & Wellness Industry — The Health & Wellness industry can develop apps like HowUDish to cater personalized meal plans based on dietary restrictions, limitations, and weight goals.
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E-commerce Industry — The E-commerce industry can benefit from an online filter that shows vegan and cruelty-free products for ethical shoppers, ultimately raising awareness of the emerging vegan community towards a larger demographic.
