Self-tanning products now incorporate and highlight additional benefits
Trend - Though the popularity of self-tanning products hasn't waned, consumer expectations around the benefits of these products has—a fact which brands in this space have responded to by incorporating and touting multiple benefits in their collections.
Insight - In modern times, wellness and self-care are continuously emphasized and consumers follow suit by taking the time to revamp and better curate their skincare routines. As a result, consumers choose products that are multifunctional—ones that allow them not only to look good but to feel good, as well. Many favor this approach as it streamlines their daily ritual and thus, helps them save on time and, in some cases, money.
Insight - In modern times, wellness and self-care are continuously emphasized and consumers follow suit by taking the time to revamp and better curate their skincare routines. As a result, consumers choose products that are multifunctional—ones that allow them not only to look good but to feel good, as well. Many favor this approach as it streamlines their daily ritual and thus, helps them save on time and, in some cases, money.
Workshop Question - How could your brand better adapt its product to better suit modern-day rituals?
Trend Themes
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Multifunctional Tanning Products — Brands are incorporating and touting multiple benefits in their tanning products, responding to consumer expectations for multifunctional wellness and self-care.
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Effortless Overnight Treatments — Beauty products are reformatted and repositioned as overnight treatments to help consumers simplify their self-care routines.
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Hyaluronic Self-tanning Serums — Self-tanning serums are being created with hyaluronic acid and superfoods, delivering hydration benefits and helping the skin develop a natural, sun-kissed glow.
Industry Implications
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Beauty and Personal Care — Brands in the beauty and personal care space can capitalize on creating multifunctional products that respond to consumer interest in wellness and self-care.
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Skincare — The skincare industry can benefit from reformulating products to be used as overnight treatments, simplifying consumers' self-care routines.
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Health and Wellness — Companies in the health and wellness industry can create self-tanning products that deliver both aesthetic benefits and support for consumers' wellness and care routines.
