Tan Luxe's 'Sleep Oil' is touted as "the ultimate overnight tanning treatment oil," as it is designed to work with the skin's natural ability to regenerate overnight.
Unlike many self-tanning products on the market, this one does away with fragrance and a formula that streaks or stains. Some of the nourishing ingredients that can be found in the Sleep Oil include: red micro algae, African tree bark and raspberry oil. As the product may be dispensed by the dropper, consumers have the chance to customize the amount of oil they would like to add to their nightly skincare routine. With its Sleep Oil, Tan Luxe promises "a natural looking, radiant glow by morning."
A number of go-to beauty products are now being reformatted and repositioned as effortless overnight treatments as a way to help consumers simplify their self-care routines.
What's Driving This Trend
- Effortless Overnight Treatments
- The reformatting of beauty products as overnight treatments simplifies self-care routines.
- Customizable Skincare
- The dropper feature allows consumers to personalize the amount of tanning oil in their skincare routine.
- Natural Looking Glow
- Tan Luxe's Sleep Oil promises a radiant and natural looking glow by morning.
Who This Affects Most
- Beauty and Personal Care
- The beauty industry can capitalize on the trend of repositioning products as overnight treatments.
- Skincare
- Customizable skincare products are a disruptive innovation opportunity for the skincare industry.
- Self-tanning
- The self-tanning industry can embrace the trend of providing a natural looking glow through overnight treatments.
