Category
Lifestyle
Assisted Choices
Trend cluster
Category
Tech-Powered
Pooch
Tech-infused dog training tools deliver consistency and freedom.
4.8
Trend score
Trend
What is the Tech-Powered Pooch trend?
Tech-Powered Pooch: Where once training a dog required consistent discipline, today's tech-infused training tools fulfill this by allowing pet owners and trainers to discipline dogs humanely through the use of sound or haptic feedback. This speaks to pet owner's desire to have convenient tools that prioritize leisure activities over chores like disciplining and training their pets.
Insight
The consumer insight behind the Tech-Powered Pooch trend
Consumers who spend the majority of their days away from their pets want to focus more on play than they do on training. The desire to enjoy the limited time they have to spend with their pets is often stronger than their desire to take care of the responsibilities associated with pet ownership. Thus, consumers turn to external tools and services that do the work for them, so they can use their time on the recreational aspects of pet care.
Trend themes
Themes within the Tech-Powered Pooch trend
Three behaviours holding the trend together01
Tech-Infused Dog Training Tools
The trend towards tech-infused dog training tools fulfills pet owners' desire for convenient tools that prioritize leisure activities over chores and opens new opportunities for the development of similar products.
02
Smart Dog Collars
Smart dog collars that offer a wide range of features, such as tracking fitness levels, training, and safety, provide innovative solutions for pet owners and create opportunities for the development of new products related to pet health and safety.
03
Pet Wearables
Pet wearables, like activity monitors, are emerging as a popular way for pet owners to track their pet's behavior and activity levels, which creates opportunities for improved pet care and potential medical intervention.
Industry implications
What the Tech-Powered Pooch trend means for industry
Where the trend changes the playbookFor
Pet Products
The pet industry continues to grow, creating opportunities for innovative startups and established businesses to develop new products for the market.
For
Healthcare
Pet wearables that track health metrics like activity levels and temperature are potential avenues for healthcare professionals to monitor pet health and detect early warning signs for certain medical conditions.
For
Smart Home
Smart home technologies are infiltrating the pet market and opening up new possibilities for remote monitoring and control of pet behavior and safety.
Workshop question
How might your brand leverage AI that enables consumers to enjoy more leisure time?
Trend signals
Trend signals for Tech-Powered Pooch
Trend score 4.8 out of 10, from popularity 68%, activity 69%, freshness 9%.
Popularity68%
Activity69%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Tech-Powered Pooch trend
7 featured examples from Apr 24, 2018 to Jan 10, 2020CategoryLifestyle
Dog-Training Doorbells
The Mighty Paw Smart Bell Lets Dogs Let You Know When it's Time for a Walk
The pet accessories market can leverage smart technology solutions for dogs that can offer enhanced pet care.
CategoryLifestyle
GPS-Powered Telecom Pet Trackers
The Vodafone V-Pet Tracker Keeps an Eye on Furry Friends
The pet tech industry has an opportunity to develop and market innovative GPS-powered pet tracking devices to meet the increasing demand.
CategoryTech
Treat-Dispensing Pet Cameras
The Skymee Dog Camera is Compatible for Use with Amazon Alexa
The pet technology industry can seize disruptive innovation opportunities by developing advanced pet camera systems with remote monitoring and interaction capabilities.
CategoryLifestyle
Vibrating Service Dog Vests
This Canine Vest Helps Owners Command Dogs via Vibrational Cues
Pet care providers can explore the use of haptic communication technology and wearable devices to enhance the training and care of pets.
CategoryLifestyle
Multifunctional Smart Dog Collars
The BLUEFANG BF-30 Collar Can be Customized via Your Smartphone
The pet technology industry will benefit from the creation of multifunctional pet wearables.
CategoryTech
Canine Behavior-Monitoring Wearables
The Whistle 'FIT' Pet Activity Monitor Tracks Many Metrics
The Whistle 'FIT' is a disruptive innovation opportunity in the pet care industry, offering advanced monitoring and insights for pet owners.
CategoryLifestyle
Health-Connected Smart Dog Collars
Wagz K9 Communicator Ensures Your Furry Friend Never Gets Lost
Opportunity for disruption: Innovate within the pet technology industry by developing advanced smart collars and tracking devices for pet owners.
