Category
Fashion
Scaled Restraint
Trend cluster
Category
Eco
Masking
Eco-friendly production or packaging for skincare masks is on the rise.
3.3
Trend score
Trend
What is the Eco Masking trend?
Eco Masking: With the growth of the skincare mask market has come a rise in products that are produced and/or packaged in a way that prioritizes ecologically friendly practices.
Insight
The consumer insight behind the Eco Masking trend
Consumers are increasingly coupling their self-care routines with their personal values that pertain to sustainability. In part, consumers see them selves as agents of sustainability, able to create meaningful and positive impacts through their purchase decisions and products they use. This alignment and commitment to sustainability is reflected in all aspects of their lives, including their self care regimens. Understanding this shift, brands are more consistently leaning into providing a holistic experience for their users that addresses the various aspects of user identities through their products.
Trend themes
Themes within the Eco Masking trend
Three behaviours holding the trend together01
Eco-friendly packaging
The trend toward prioritizing ecologically friendly practices influences beauty reward exchanges, plastic-free natural skincare, and low-impact sheet masks.
02
Holistic user experience
As consumers increasingly connect their self-care routines with personal values that reflect sustainability, skincare brands are creating holistic product experiences that support sustainability concerns and align with consumer values.
03
Period care solutions
As awareness of the specific skincare issues that women face around menstruation grows, skincare brands like Knours are innovating period care solutions by launching skincare products specifically targeted toward hormonal changes in women's bodies.
Industry implications
What the Eco Masking trend means for industry
Where the trend changes the playbookFor
Personal care
With consumers' increasing interest in eco-friendly, natural ingredients and packaging design, personal care companies can explore new opportunities that build brand loyalty and support sustainability concerns.
For
Packaging
New, eco-friendly packaging designs that reduce waste and carbon footprints will be attractive to companies and consumers alike, creating opportunities for innovation and leadership in the industry.
For
Women's health
As consumers increasingly look for health and wellness solutions beyond traditional healthcare providers, companies that create women's healthcare products can explore innovative new offerings, such as skincare products targeted to hormonal changes during the menstrual cycle.
Workshop question
How could your brand better prioritize sustainability?
Trend signals
Trend signals for Eco Masking
Trend score 3.3 out of 10, from popularity 58%, activity 33%, freshness 8%.
Popularity58%
Activity33%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Eco Masking trend
4 featured examples from Apr 26, 2018 to Jul 19, 2019CategoryEco
Low-Impact Sheet Masks
Lessonia's Eco-Friendly Sheet Mask Boasts a Reduced Ecological Footprint
Beauty brands can explore eco-friendly packaging options to reduce the environmental impact of their products and attract environmentally conscious consumers.
CategoryEco
Plastic-Free Natural Skincare
Cosmydor Shares Products That Benefit One's Skin and the Planet
Disruptive innovation opportunity: Introduce natural and eco-friendly skincare products to capture the growing demand for sustainable beauty solutions.
CategoryFashion
Period Skincare Masks
Knours' 'Be Kind to Your Skin Mask' Helps to Balance Hormonal Skin
The skincare industry is poised to develop innovative period-specific formulas and eco-friendly packaging options to align with new consumer demands and priorities.
CategoryEco
Eco-Friendly Beauty Reward Exchanges
Lush's 5 Pot Program Gives a Fresh Face Mask With Pot Returns
Beauty brands can adopt eco-friendly packaging and implement loyalty programs using closed-loop recycling to attract conscious consumers.
