Category
Lifestyle
Assisted Choices
Trend cluster
Category
Sanitized
Travel
Cleaning products specifically designed for travel take hold.
5.3
Trend score
Trend
What is the Sanitized Travel trend?
Sanitized Travel: Coming from airplane and hotel rooms' reputation for being unsanitary, interest in travel-specific sanitation products is on the rise. Providing consumers with a greater sense of security, this specialty approach to cleaning products is connecting with consumers who travel.
Insight
The consumer insight behind the Sanitized Travel trend
Security while traveling is an extremely common concern for many consumers–whether it's related to personal finances, personal health, or personal safety in unfamiliar destinations. When spending money to go explore new locations, consumers want to know that all measures are taken–by themselves and the businesses that aid the process of travel–to ensure that they're secure at their destinations.
Trend themes
Themes within the Sanitized Travel trend
Three behaviours holding the trend together01
Sanitizing Products for Travel
As travelers are becoming increasingly concerned with feeling secure while on the road, cleaning products specifically designed for travel are seeing an uptick in interest.
02
Self-Cleaning Technology
Self-cleaning technology, such as ACT CleanCoat, is seeing increasing use in hotels as a way to reduce manual labor costs, while also providing guests with a greater sense of security and cleaner accommodations.
03
Compact Air Purifiers
Small, portable air purifiers are becoming increasingly popular for travelers who want the ability to clean the air in their immediate surroundings.
Industry implications
What the Sanitized Travel trend means for industry
Where the trend changes the playbookFor
Health and Wellness
The growing demand for travel-specific sanitizing products suggests an opportunity for companies in the health and wellness industry to develop targeted cleaning solutions for travelers.
For
Hospitality
The adoption of self-cleaning technology in hotels highlights the potential for disruptive innovations in the hospitality industry, from cleaning robots to smart rooms.
For
Consumer Electronics
The rise of compact air purifiers suggests an opportunity for innovators in the consumer electronics industry to develop more portable yet effective air-cleaning technology.
Workshop question
What's a concern that consumers have when it comes to your offering specifically? What could you create to alleviate that fear?
Trend signals
Trend signals for Sanitized Travel
Trend score 5.3 out of 10, from popularity 79%, activity 70%, freshness 8%.
Popularity79%
Activity70%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Sanitized Travel trend
5 featured examples from Dec 5, 2018 to Jun 21, 2019CategoryUnique
Self-Cleaning Hotel Suites
Rooms at Copenhagen's Hotel Ottilia Fully Disinfect Themselves Daily
Hotels and resorts can benefit from implementing self-cleaning technologies to reduce manual labor costs and provide a more efficient and cleaner guest experience.
CategoryTech
Portable Keyring Sanitizers
Touchland's Moisturizing Hand Sanitizers are Ideal for Life & Travel
The beauty and personal care industry can benefit from the trend of offering hand sanitizers in colorful and stylish packaging.
CategoryLifestyle
Bacteria-Banishing Travel Robots
The 'CleanseBot' Cleans Beds and More When You're Traveling
Disruptive innovation opportunities in the healthcare industry by incorporating UV-C disinfection technology for enhanced sterilization.
CategoryLifestyle
Small Space Air Purifiers
The 'mint' Air Purifier Cleans Bags, Luggage and More
The compact and portable nature of air purifiers creates disruptive opportunities in the travel accessories industry.
CategoryLifestyle
Purifying Travel Mists
The Antibacterial 'PlaneAire' Naturally Supports a Traveler's Health
The travel and hospitality industry can incorporate airplane sanitization practices and offer organic sanitizing products to enhance customer safety and well-being.
