Cleaning products specifically designed for travel take hold
Implications - Born out of airplane and hotel rooms reputation for being unsanitary, interest in travel-specific sanitation products is on the rise. Providing consumers with a greater sense of security as well as -- in some cases -- a sense of aspiration, this specialty approach to cleaning products is connecting with consumers who travel.
Workshop Question — What's a concern that consumers have when it comes to your offering specifically? What could you create to alleviate that fear?