Paired-Down Turkey Sandwiches

Arby's Keeps Things Simple with Its New Turkey ‘N Cheese Slider

While most restaurants have been attempting to lure in new customers with superfood ingredients and unusual flavor combinations, Arby's is taking a more simple approach with its new Turkey 'N Cheese Slider. Though the sandwich may not sound like much, the combination of familiar ingredients is perfect for consumers who turn to fast food for their favorite comfort foods.

Just as the name suggests, the new Turkey ‘N Cheese Slider is made up of thinly sliced roast turkey and Swiss cheese served on a tiny white bun. The sandwich is on the small side, making it perfect for snacking in between meals or for ordering alongside another one of Abry's six tasty slider options.

Though certainly not a groundbreaking flavor combination, Arby's newest slider is ideal for those who perfect sticking to what they know best.

Simple Ingredients
Expanding the use of basic and familiar ingredients in food products opens the door for nostalgia-driven innovation.
Snack-sized Options
Creating smaller portions of popular dishes allows for more snacking opportunities and encourages customers to try new menu items.
Comfort Food Fast
Offering comforting, familiar flavors in a fast food setting caters to consumers seeking quick and convenient meals without sacrificing taste.

Sectors Adopting This

Fast Food
Exploring simplified menu options and traditional comfort food options in the fast food industry creates opportunities for innovation.
Food and Beverage
Developing new products with recognizable ingredients and convenient portion sizes caters to consumer demand for familiar comfort foods.
Snack Foods
Introducing snack-sized versions of popular dishes and emphasizing nostalgic flavors in the snack food industry appeals to consumers seeking convenient and indulgent treats.
SCORE
0.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 12%
Activity 3%
Freshness 8%