Arby's wants to become your go-to Thanksgiving destination with the debut of two new Thanksgiving sandwiches: the Deep Fried Turkey Gobbler sandwich and the Deep Fried Turkey Club sandwich.
Officially available as of October 28th, the new sandwiches make for a perfect pre-Thanksgiving lunch or a tasty on-the-go meal as your prep for the holiday. The first of the new sandwiches, the Deep Fried Turkey Gobbler sandwich, features deep-fried turkey breast paired with crispy onions, "everything" seasoning, melted Swiss cheese, lettuce, tomato, and a savory herb spread on a brioche bun. On the other hand, the new Deep Fried Turkey Club features the same deep-fried turkey breast, but with crispy bacon, melted cheddar cheese, lettuce, tomato, and mayo on a brioche bun.
Image Credit: Arby's; @markie_devo on Instagram
Key Themes Behind This Trend
- Seasonal Fast-food Innovations
- Arby's introduction of Thanksgiving-themed sandwiches exemplifies the trend of fast-food chains incorporating seasonal flavors into their menus.
- Gourmet Fast-food Offerings
- The gourmet ingredients, such as crispy onions and savory herb spreads, in the new sandwiches highlight the movement towards higher-quality, gourmet offerings in fast food.
- Convenient Holiday Meals
- The availability of quick, holiday-themed meals caters to the increasing consumer demand for convenience during busy festive seasons.
Where This Applies
- Fast-food Industry
- Arby's new sandwiches showcase how traditional fast-food chains are diversifying their menus to capture market share during holiday seasons.
- Food and Beverage
- The deployment of specialized, seasonal items in the food industry indicates a strategy to create buzz and increase foot traffic during specific times of the year.
- Packaging and Distribution
- Innovations in seasonal packaging and distribution methods are essential to support the timely and fresh delivery of holiday-themed meals from fast-food outlets.
