High-end designers cater to tech users to expand audience appeal
Trend - Luxury retailers are realizing the need to connect with consumers through designs that better reference daily rituals and habits, like smartphone usage. This speaks to the need for experimenting with product lines and designs in more creative ways.
Insight - Millennials and Gen Zers are considered to be tech-focused generations and as consumers, they pay attention to digitally savvy products, regardless of whether the designs are considered to be functional or aesthetically driven. As these generations become more independent and in charge of their finances, they begin looking to the luxury space for offerings that capture their attention by partly reflecting their collective identity.
Insight - Millennials and Gen Zers are considered to be tech-focused generations and as consumers, they pay attention to digitally savvy products, regardless of whether the designs are considered to be functional or aesthetically driven. As these generations become more independent and in charge of their finances, they begin looking to the luxury space for offerings that capture their attention by partly reflecting their collective identity.
Workshop Question - How can you better target consumers through more specific lifestyle references and rituals?
Trend Themes
1. Luxury Tech Products - Luxury retailers are designing products that reference daily habits and rituals like smartphone usage, offering opportunities for creativity within the luxury tech market.
2. Branded Phone Accessories - High-end fashion brands are offering products like smartphone cases and holders that feature clear branding and offer consumers a way to elevate their fashion status.
3. Screen-integrated Accessories - Designer brands are experimenting with screen integration in accessories like handbags, offering opportunities to bridge the gap between a smartphone and a 'sac'.
Industry Implications
1. Luxury Fashion - Luxury tech products and branded phone accessories offer opportunities for fashion brands to expand their audience appeal beyond traditional fashion product lines.
2. Consumer Electronics - As luxury brands continue to design high-end tech products, consumer electronics companies could partner with these brands to create co-branded products and expand their market reach.
3. Product Design - Screen-integrated accessories offer opportunities for product designers to create innovative, functional designs that meet the evolving needs of consumers.
5 Featured, 45 Examples:
163,106 Total Clicks
Date Range:
Aug 17 — Jul 19
Trending:
Warm
Consumer Insight Topics:
