Category
Lifestyle
Assisted Choices
Trend cluster
Category
Streamlined
Wedding
Tedious wedding planning gets revamped with alternative, automated resources.
3.1
Trend score
Trend
What is the Streamlined Wedding trend?
Streamlined Wedding: From booking a photographer to ordering wedding cakes and managing budgets, brands are creating services and platforms that are no-frills when it comes to the planning process. In this space, easy online features are offered for greater convenience.
Insight
The consumer insight behind the Streamlined Wedding trend
During intimate gatherings or big milestone moments, consumers are always looking for ways to streamline the planning process. As the Internet of Things is a space with many useful platforms, consumers turn their attention to digital-only services to save time and cost during the process of planning an event. In the end, consumers do not only enjoy efficiency and convenience, but they also feel less stress as their needs are quickly met and resolved.
Trend themes
Themes within the Streamlined Wedding trend
Three behaviours holding the trend together01
Digital-Only Service Platforms
Customers turn their attention to digital-only services to save time and cost during the process of planning an event, providing opportunities for businesses to offer easy online features to improve convenience and efficiency.
02
Streamlined Wedding Planning Products
Consumers are looking for ways to streamline the planning process for intimate gatherings or milestone events, leading to the demand for modernized and simplified wedding planning products and services.
03
Cost-Effective and Rental Services
With the wedding and event industry becoming increasingly costly, businesses offering cost-effective rental services like rentable wedding cakes cater to couples on a small budget, providing opportunities for businesses that offer inexpensive and disposable luxury wedding services.
Industry implications
What the Streamlined Wedding trend means for industry
Where the trend changes the playbookFor
Event Planning Industry
Digital-only service platforms and streamlined wedding planning products open up doors for the event planning industry to offer more efficient services and automation tools for wedding planners and organizers.
For
Photography and Videography Industry
Photography and videography businesses can now gain more traction thanks to modernized wedding photography platforms, which make it easier for couples to coordinate and choose their preferred photographers.
For
Wedding Industry Rental Services
As weddings become increasingly expensive, the wedding industry rental services provide an alternative way to make weddings more affordable by offering customizable, cost-effective, and rental services such as wedding cakes and jewelry.
Workshop question
Think of your most traditional service offering. How might you revamp that process into something more automated and instantaneous?
Trend signals
Trend signals for Streamlined Wedding
Trend score 3.1 out of 10, from popularity 45%, activity 39%, freshness 8%.
Popularity45%
Activity39%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Streamlined Wedding trend
4 featured examples from Feb 20 to Jul 8, 2019CategoryLifestyle
Rentable Wedding Cakes
Toronto's Le Dolci Now Offers a Wedding Cake Rental Service
Bakeries can capitalize on the demand for rentable wedding cakes by offering these services to budget-conscious couples.
CategoryLifestyle
Wedding Money Management Platforms
Wedding Wallet Lets Couples and Vendors Plan Events Seamlessly
The wedding planning industry can benefit from incorporating money management platforms that simplify budget tracking and payment management for couples.
CategoryLifestyle
Complimentary Wedding Websites
Blueprint Helps Couples Build an Elegant & Free Wedding Website
The retail industry can capitalize on the universal registry trend by offering a wide range of wedding-related products and services in one platform.
CategoryLifestyle
Modernized Wedding Photography Platforms
'Weddings Recorded' Updates How Wedding Days are Captured
By creating a simplified platform for wedding photography, businesses can enter and innovate this traditional market.
