Category
Lifestyle
Assisted Choices
Trend cluster
Category
Canned
Nootropic
Nootropic beverages are offered in modern can formats.
4.3
Trend score
Trend
What is the Canned Nootropic trend?
Canned Nootropic: Nootropics–ingestible items that claim to boost cognitive functions–are being offered in contemporary canned beverage forms. These products allow consumers to enjoy nootropics for both flavor and function–elevating the chances that those new to the process of brain-boosting would try them.
Insight
The consumer insight behind the Canned Nootropic trend
For consumers, accessibility is a key factor in the purchase decisions they make. Whether that's in cost or in understanding a product, consumers are less likely to test out a new item unless the products they're being sold contain familiar elements or enhancements. Introducing products to a broader consumer base involves addressing needs--like the promise of lifestyle enhancements--but also ensuring that the product experience is something that most would be able to enjoy.
Trend themes
Themes within the Canned Nootropic trend
Three behaviours holding the trend together01
Nootropic Beverages
Nootropic beverages offered in canned formats appeals to consumers' demand for accessibility and familiarity.
02
Non-Alcoholic Buzz
Non-alcoholic beverages enhanced with nootropics address consumers' shift in drinking habit, opening up opportunities for both functional and social drinking.
03
Carbonated Pre-Workout Drinks
Carbonated pre-workout drinks containing essential amino acids and nootropics provide a convenient and low-calorie solution to energy, focus, and recovery before, during, and after exercising.
Industry implications
What the Canned Nootropic trend means for industry
Where the trend changes the playbookFor
Functional Beverages
Businesses in the functional beverage industry can explore developing innovative canned nootropic beverages, appealing to both existing and new customers alike.
For
Health and Wellness
Companies within the health and wellness industry can benefit from incorporating nootropic-enhanced supplements into their product lines, providing consumers functional benefits beyond traditional vitamins and minerals.
For
Fitness Supplements
Fitness supplement companies can take advantage of the shift towards low-calorie carbonated pre-workout drinks, incorporating essential amino acids and nootropics to diversify their product lineups.
Workshop question
How can your brand reformat its product/service to introduce it to unfamiliar consumers?
Trend signals
Trend signals for Canned Nootropic
Trend score 4.3 out of 10, from popularity 63%, activity 58%, freshness 9%.
Popularity63%
Activity58%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Canned Nootropic trend
4 featured examples from Feb 4 to Jun 13, 2020CategoryMarketing
Nootropic Performance Energy Drinks
The ZRO by IGNITE Beverages Come in Four Flavor Options
Creating new products with all-natural, non-proprietary blends that offer benefits beyond just refreshment.
CategoryLifestyle
Nootropic Performance Drinks
LGND's Low-Calorie Beverages are Packed with Nootropics
Including nootropic beverages as part of a larger health and wellness regimen presents an avenue for the growth of this industry.
CategoryLifestyle
Carbonated Pre-Workout Drinks
Noo Fuzion Beverages Support Lean Muscle Growth, Energy & Recovery
The fitness and sports beverage industry can benefit from the growing demand for carbonated pre-workout drinks by creating innovative products with unique flavors and promoting th…
CategoryLifestyle
Buzzy Non-Alcoholic Beverages
Sun Chaser's Caffeine-Free Drinks are Enhanced with Nootropics
Beverage companies will have to innovate and add nootropic supplements to their product line to provide healthier substitutes to traditional alcoholic beverages.
