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Infused Sponge

Makeup and skincare sponges come infused with beneficial ingredients

Trend - Brands in skincare and cosmetic industries are elevating sponges used for various application purposes by infusing them with ingredients that add multifunctional benefits. These products work to distinguish themselves in an oversaturated market by adding an additional layer of value to their overall experience

Insight - Consumers who use multifunctional products likely understand that the offering may not be as efficacious as purchasing multiple, single-function products. However, they often want to explore solutions that equally prioritize self-care and convenience. With this, consumers gain a perceived layering of value.
Workshop Question - How could your brand elevate its product/service with an added benefit?
4.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 35 Examples:
35,198 Total Clicks
Date Range:
Jan 18 — Jul 19
Trending:
Mild
Consumer Insight Topics:

Featured Examples

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