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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,183 more

eSports Performance

Brands offer beverages that claim to enhance eSports-based performances

Implications - Beverage brands are targeting the eSports industry with drinks that claim to boost users' performances while gaming, whether with energy boosts or with cognitive enhancements. These items reveal how branding on relatively standard items can be transformed to suit the perceived needs of more specific–but still vast–consumer segments.
Workshop Question — Consider a branding shift that would target a new demographic for your brand.
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 29 Examples:
42,242 Total Clicks
Date Range:
Mar 18 — Jul 19
Trending:
This Quarter and Warm
Consumer Insight Topics:

Featured Examples

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