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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,525 more

Luxury Customization

Luxury fashion brands prioritize in-store personalization

Trend - Luxury fashion houses' focus on in-store customization grows as they adapt to changing consumer purchase habits that prioritize enhanced retail experiences via interaction. The focus on customization specifically allows for these brands to appeal to Millennial and Gen Z demographics, who value both experience and personalization in order to establish brand loyalty.

Insight - For young consumers, being able to express and share their personal identity is extremely important. Fueled by the omnipresence of social media, Millennials and Gen Z are increasingly concerned with how their purchase decisions will play into their personal brands, and how they'll translate online. Thus, brands that offer customization are able to tap into the desire for these demographics to express their unique identities through everything from the clothes they buy to the travel experiences they partake in.
Workshop Question - How could your brand create a more customized retail experience for its customers?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
216,563 Total Clicks
Date Range:
Oct 17 — Aug 19
Trending:
Hot
Consumer Insight Topics:

Featured Examples

Customizable Designer Sneakers
Customizable Designer Sneakers
Dolce & Gabbana Dubai Now Offers a Sneaker Customization Service
Dolce & Gabbana’s sneaker customization service recently launched in the heart of Dubai’s Mall of Emirates. Located in luxury department store Harvey Nichols, a sneaker lab pop-up... MORE
AR Fashion Flagships
AR Fashion Flagships
The Chanel Paris Store Supports Personalized Shopping Experiences with AR
The newly opened Chanel Paris store, a flagship location in the French capital city, is now a destination for cutting-edge retail experiences centered around personalization thanks to the... MORE
Luxurious Custom Trainers
Luxurious Custom Trainers
Ermenegildo Zegna's 'My Claudio' is a Performance-Ready Range
Ermenegildo Zegna launches a chic and performance-ready range of custom trainers and the silhouette is available in a variety of color combinations. The model, which is dubbed ‘My Claudio,&#... MORE
On-Site Custom Luxe Fashion
On-Site Custom Luxe Fashion
The Balenciaga Stores Are Hosting Personalized Options On-Site
A selection of Balenciaga stores are hosting a special customization service—there are two locations in New York City that are inviting customers to decorate their own Winter 2019 bags. There... MORE
Collaborative Designer Pop-ups
Collaborative Designer Pop-ups
The Chanel X colette Pop-Up is Opening Its Doors in Paris
The highly anticipated Chanel X colette pop-up has finally opened its doors in Paris, offering consumers a unique co-branded designer experience. The diverse space features Chanel’s new ready-... MORE
Experiential Menswear Flagships
Experiential Menswear Flagships
The Isetan Men's Store Combines Personalized Skincare and Shopping
The Isetan Men’s store in Shinjuku is an experiential retail hub with specialized menswear offerings as well as custom skincare services. In addition to its vast selection of casual apparel,... MORE

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