Category
Business
Assisted Conversion
Trend cluster
Category
Luxury
Customization
Luxury fashion brands prioritize in-store personalization.
5.2
Trend score
Trend
What is the Luxury Customization trend?
Luxury Customization: Luxury fashion houses' focus on in-store customization grows as they adapt to changing consumer purchase habits that prioritize enhanced retail experiences via interaction. The focus on customization specifically allows for these brands to appeal to Millennial and Gen Z demographics, who value both experience and personalization in order to establish brand loyalty.
Insight
The consumer insight behind the Luxury Customization trend
For young consumers, being able to express and share their personal identity is extremely important. Fueled by the omnipresence of social media, Millennials and Gen Z are increasingly concerned with how their purchase decisions will play into their personal brands, and how they'll translate online. Thus, brands that offer customization are able to tap into the desire for these demographics to express their unique identities through everything from the clothes they buy to the travel experiences they partake in.
Trend themes
Themes within the Luxury Customization trend
Three behaviours holding the trend together01
Personalized Luxury Fashion
Luxury fashion houses are focusing on customization and personalization as consumers seek enhanced retail experiences and individualized expressions of identity.
02
Experiential Retail
Brands are creating immersive retail spaces that prioritize personalized shopping experiences and combine technology, customization services, and premium products.
03
AR and Technology Integration
Luxury brands are integrating technology like augmented reality to create interactive shopping experiences and prioritize customization and elevated retail experiences.
Industry implications
What the Luxury Customization trend means for industry
Where the trend changes the playbookFor
Fashion Retail
Fashion retailers are embracing personalized experiences and customization services to cater to consumers' desire for individual expression and enhanced retail experiences.
For
Luxury and High-End Retail
Luxury and high-end retailers are prioritizing experiential retail spaces and leveraging technology to create immersive environments and personalized shopping experiences.
For
Consumer Electronics
Consumer electronics are becoming increasingly integrated into retail experiences as brands continue to adopt technologies like augmented reality to prioritize customization and elevate retail experiences.
Workshop question
How could your brand create a more customized retail experience for its customers?
Trend signals
Trend signals for Luxury Customization
Trend score 5.2 out of 10, from popularity 69%, activity 78%, freshness 9%.
Popularity69%
Activity78%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Luxury Customization trend
6 featured examples from Oct 6, 2017 to Aug 28, 2019CategoryFashion
Customizable Designer Sneakers
Dolce & Gabbana Dubai Now Offers a Sneaker Customization Service
Customization services are an opportunity for luxury fashion brands to deepen relationships with their customers and offer personalized product offerings.
CategoryBusiness
AR Fashion Flagships
The Chanel Paris Store Supports Personalized Shopping Experiences with AR
The luxury retail industry can leverage augmented reality and clienteling tools to provide premium personalized experiences to its affluent customer base.
CategoryFashion
Luxurious Custom Trainers
Ermenegildo Zegna's 'My Claudio' is a Performance-Ready Range
Disruptive innovation opportunity: Implement advanced customization technologies in fashion retail to offer personalized products and elevate the shopping experience.
CategoryArt & Design
On-Site Custom Luxe Fashion
The Balenciaga Stores Are Hosting Personalized Options On-Site
The fashion retail industry can benefit from incorporating on-site customization services to attract and engage customers, boosting sales and enhancing brand loyalty.
CategoryFashion
Collaborative Designer Pop-ups
The Chanel X colette Pop-Up is Opening Its Doors in Paris
The co-branded designer pop-up trend presents opportunities for disruptive innovation in the fashion retail industry by encouraging collaborations and unique customer experiences.
CategoryBusiness
Experiential Menswear Flagships
The Isetan Men's Store Combines Personalized Skincare and Shopping
Retailers could benefit from incorporating experiential retail and reservation services into their physical stores.
