Pride month is a time to celebrate diversity, sexuality, and acceptance, but Balenciaga and Barneys take this one step further with a water soluble bag. Dedicated to raising awareness about the harmful implications of single-use plastic, the two luxury brands call attention to the fact that we should respect the environment as well.
The sustainable deli bag was distributed across shops along the NYC Pride Parade Route on the 30th of June, 17 of the locations were actual delis. The water soluble bag was crafted out of cassava starch, rendering the material completely biodegradable. In addition, to match the mood, the eco-conscious product also boasts the 'Love is for everyone' slogan in a pattern that is indicative of Balenciaga's identity.