Pride month is a time to celebrate diversity, sexuality, and acceptance, but Balenciaga and Barneys take this one step further with a water soluble bag. Dedicated to raising awareness about the harmful implications of single-use plastic, the two luxury brands call attention to the fact that we should respect the environment as well.
The sustainable deli bag was distributed across shops along the NYC Pride Parade Route on the 30th of June, 17 of the locations were actual delis. The water soluble bag was crafted out of cassava starch, rendering the material completely biodegradable. In addition, to match the mood, the eco-conscious product also boasts the 'Love is for everyone' slogan in a pattern that is indicative of Balenciaga's identity.
Sustainable Deli Bag Initiatives
More Stats +/-
Charitable Cat-Inspired Brands
Designer Floral-Printed Totes
Luxe Label-Launched Shopping Totes
Charitable Rainbow-Clad Shopping Totes
Whimsically Playful Gelato Packaging
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.