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'Sam's Club Now' Introduces a Mobile-First Shopping Experience

Sam's Club, the membership-only retail warehouse club owned and operated by Walmart, is opening a new retail concept by the name of 'Sam's Club Now' that puts an emphasis on mobile innovation.

At the concept space in Dallas, Texas, using an app will be an integral part of the shopping experience, as mobile checkout will be mandatory—consumers will only be able to use Scan & Go technology to shop.

One's mobile device and the app will also be useful for calling up additional product information, as well as accessing augmented reality product packaging or navigating the store with a personalized map based on one's own shopping journey. At Sam's Club Now, the app will also be used for ordering items as part of the store's one-hour pickup service.