Seoul-based augmented reality brand FXGear recently unveiled its FXMirror concept which acts as a virtual fitting room platform that aims to take retail technology and experiences to new and exciting heights. Already trialed inside Korea's Lotte Department Store, the AR mirror works by calculating a person's exact height and measurements to showcase the most precise image of what clothing looks like when worn.
When describing FXGear's latest ventures, the company's CEO Choi Kwang-jin states that AR is one of its primary areas of focus. "In China, customers who purchase their garments online account more than 50 percent of all purchases. When purchasing clothes online, people want to know if it fits. I believe FXMirror's mobile version can help customers find this out," he said.
Image Credit: FXGear
Key Themes Behind This Trend
- AR Fitting Rooms
- AR technology for virtual fitting rooms is becoming more prevalent, providing opportunities for retailers to enhance the online shopping experience.
- Virtual Try-ons
- Virtual try-on technology is driving innovation in the retail industry, enabling customers to experience products in an interactive way.
- Precise Measurements
- Accurate measurement capabilities in AR technology for fitting rooms provide disruptive innovation opportunities for customized sizing and personalization.
Where This Applies
- Retail
- AR fitting rooms create opportunities for retailers to offer a more engaging and personalized shopping experience.
- Fashion
- Virtual try-on technology presents opportunities for fashion brands to showcase their products in a more innovative and interactive way.
- Technology
- The development and implementation of AR technology in retail creates opportunities for tech companies to provide cutting-edge solutions that enhance the customer experience.
