E-commerce Site Olivela Sells Just-Past-Season Fashions
Mary Van Puymbroeck — June 6, 2017 — Social Good
References: olivela & businessoffashion
E-Commerce site Olivela has launched today with a socially conscious, for-profit business model.
Selling 'just-past-season' designer accessories, Olivela donates a portion of each sale to worthwhile causes like the Malala Fund and Jessica Seinfeld's Good+Foundation. With expertly curated brands like Stella McCartney, Valentino and Dolce & Gabbana available at a discount, this new luxury retailer is making waves in the e-commerce space. Olivela was founded by Stacey Boyd, a Harvard MBA and Masters of Public Policy graduate.
The site offers a completely transparent shopping experience by allowing consumers to see how much of a donation their purchase would make. The site will also track consumers' contributions each time they shop on a personal dashboard. Boyd believes the philanthropic aspect to the e-commerce site Olivela will push consumers to make a purchase they were on the fence about. "While the merchandise is gorgeous and alluring, I know from my experience in shopping editorial and fashion editorial, that women and shoppers in general are always looking for that additional push to get them to transact."
Selling 'just-past-season' designer accessories, Olivela donates a portion of each sale to worthwhile causes like the Malala Fund and Jessica Seinfeld's Good+Foundation. With expertly curated brands like Stella McCartney, Valentino and Dolce & Gabbana available at a discount, this new luxury retailer is making waves in the e-commerce space. Olivela was founded by Stacey Boyd, a Harvard MBA and Masters of Public Policy graduate.
The site offers a completely transparent shopping experience by allowing consumers to see how much of a donation their purchase would make. The site will also track consumers' contributions each time they shop on a personal dashboard. Boyd believes the philanthropic aspect to the e-commerce site Olivela will push consumers to make a purchase they were on the fence about. "While the merchandise is gorgeous and alluring, I know from my experience in shopping editorial and fashion editorial, that women and shoppers in general are always looking for that additional push to get them to transact."
Trend Themes
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Philanthropic E-commerce — The combination of online shopping and philanthropy is a growing trend that allows consumers to feel good about their purchases and make a difference.
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Transparent Donations — Giving consumers the ability to see exactly how much of their purchase goes towards a specific cause is becoming more important in creating trust and loyalty.
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Just-past-season Sales — The trend of selling designer items just after they're out of season, or that are overstocked, allows luxury items to be sold at a discount and appeal to a wider audience.
Industry Implications
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Luxury Retail — Luxury retailers are finding success in creating socially conscious business models, making it easier for consumers to justify purchasing expensive items.
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E-commerce — Socially conscious e-commerce sites like Olivela are disrupting traditional online shopping experiences and creating new opportunities for sustainable business models.
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Philanthropy — Using philanthropy as a core part of a business model is becoming more popular and can be applied to a variety of industries, creating opportunities for social change.
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