Primark's biggest store ever has opened its doors in the heart of Birmingham, UK and consists of five floors, measuring 160,000 sq ft in size. The massive retail space is home to an in-house restaurant and a Disney-themed cafe along with an exclusive Duck & Dry Xpress x Primark beauty salon.
The salon will offer haircuts, shaves, skincare treatments and more to visitors while a custom lab will give visitors a chance to create personalized t-shirts, access free WiFi and Primark's personal shopping service.
Additionally, Primark's biggest store ever hopes to encourage sustainability -- featuring apparel and shoe recycling stations in-store -- along with water fountains where shoppers can purchase water sold in recyclable packaging.
Image Credit: Primark