The newly opened Chanel Paris store, a flagship location in the French capital city, is now a destination for cutting-edge retail experiences centered around personalization thanks to the integration of augmented reality technology.
Earlier this year, Chanel announced a partnership with Farfetch to develop online and in-store clienteling tools. As part of this vision, 'Augmented Retail' will leverage digital resources and data to prioritize customization and an elevated shopping experience with the luxury brand. These efforts will also be supported by the launch of a dedicated Chanel app.
The Chanel Paris store itself is designed to create exclusive experiences for guests, as the top two floors are set aside for VIP customers who may want to enjoy a private meal or take a shower.