This Savage x Fenty Store Leverages AR Body-Scanning Technology
Laura McQuarrie — January 24, 2022 — Business
References: savagex & fashionunited.uk
There's a brand-new Savage x Fenty store in Las Vegas and it was opened to provide one-of-a-kind retail experiences fueled by technology. The innovative physical space promises to make customers feel right at home since it offers an atmosphere that mirrors the brand's online identity and e-commerce spaces. There are five themed rooms to explore and they offer opportunities for interactivity and taking photos.
In partnership with Fit:Match, the Fit Xperience app makes it possible for customers to make the most of augmented reality 3D body scan technology for personalized fittings.
This new Savage x Fenty store in Las Vegas is the first of five locations that will be opened with the intention of bringing a "fuller expression of the brand to consumers in key markets."
In partnership with Fit:Match, the Fit Xperience app makes it possible for customers to make the most of augmented reality 3D body scan technology for personalized fittings.
This new Savage x Fenty store in Las Vegas is the first of five locations that will be opened with the intention of bringing a "fuller expression of the brand to consumers in key markets."
Trend Themes
1. AR Body-scanning Technology - Integrating AR body-scanning technology into retail spaces can provide personalized and efficient fitting experiences for customers.
2. Themed Retail Spaces - Creating themed retail spaces that align with a brand's online identity can offer immersive experiences to customers and differentiate the brand from competitors.
3. Innovative Physical Spaces - Innovative physical spaces that incorporate technology can enhance customer experiences and foster brand loyalty.
Industry Implications
1. Lingerie Retail - The lingerie retail industry could benefit from incorporating AR body-scanning technology and creating immersive themed retail spaces to stay competitive and attract customers.
2. Fashion Retail - The fashion retail industry can leverage AR body-scanning technology and create innovative physical spaces to enhance customer experiences and increase sales.
3. Technology - The technology industry can collaborate with retail stores to provide customized AR body-scanning technology and innovative physical spaces to enhance customer experiences and drive innovation in the retail industry.
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