Augmented reality technology has been adopted by some of the largest cosmetic companies and beauty retailers, mainly for the purposes of helping consumers discover new products and partake in virtual try-on experiences—but Wow How sets itself apart in a sea of AR beauty apps.
Wow How, a new virtual beauty try-on app, boasts the ability to deliver a customized experience based on one's individual facial features, noting colors and applications that will be the most flattering for the customer. To take the app a step further, Wow How also makes the most of gaming technology to improve the experience.
With Look & Learn, app users are able to follow along with a demonstration. In Check & Correct, customers are able to review their look with features like Tilt and Turn. In all, Wow How offers a convenient alternative to an in-store appointment.